Our Names

Every name has a verse.

Nothing we make is named by accident. Each name points back to a promise in Scripture about love, marriage and the man God calls a husband to be. Here is where each one comes from.

The Husband Collective

The name on every label

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“Husbands, love your wives, just as Christ loved the church and gave himself up for her.”

Ephesians 5:25 (NIV)

This is the whole idea in one line. We are a group of husbands trying to love the way Christ loves: first, fully and on purpose. Everything we make is meant to be a reminder of that.

Live Favored

Our motto, the Favored Badge Sweatshirt, the Favored Badge Keychain and the Live Favored Mug

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“He who finds a wife finds what is good and receives favor from the Lord.”

Proverbs 18:22 (NIV)

Favor is not something we earn with a closet full of clothes. It is a gift that came with her. Live Favored is our way of saying we know it and we are grateful.

The Vow

Series 1

The Vow Polo

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“When you make a vow to God, do not delay to fulfill it.”

Ecclesiastes 5:4 (NIV)

A vow is said once and kept every day after. The polo is the shirt you wear when it matters, the same way a vow shows up on the ordinary days and the big ones.

The Covenant

Series 1

The Covenant Quarter Zip and Half Zip

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“She is your partner, the wife of your marriage covenant.”

Malachi 2:14 (NIV)

Marriage is a covenant, not a contract. God is the witness and she is the partner. The Covenant is our everyday layer, the one you reach for the most, because that promise goes everywhere with you.

The Steady

Series 1

The Steady Sweatshirt

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“Therefore, my dear brothers and sisters, stand firm. Let nothing move you.”

1 Corinthians 15:58 (NIV)

Most of marriage happens on regular days. School runs, long weeks, quiet Saturdays. Steady is for the man who keeps showing up and does not get moved.

The Harvest

Series 1

The Harvest Crew Sweatshirt

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“Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.”

Galatians 6:9 (NIV)

Fall colors for the season of reaping. What you plant in your home with patience and kindness comes back in its time.

The Rings

Series 1

The Rings Tee and the covenant rings on every piece

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“That is why a man leaves his father and mother and is united to his wife, and they become one flesh.”

Genesis 2:24 (NIV)

Two rings, joined so they cannot be pulled apart. Two people becoming one. That mark sits over the heart on everything we make.

The Steady Morning Set

Series 1

The Steady Sweatshirt, the Live Favored Mug and the Banner Pin Set, together

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“Because of the Lord’s great love we are not consumed, for his compassions never fail. They are new every morning; great is your faithfulness.”

Lamentations 3:22–23 (NIV)

Every morning is a new start, for you and for your marriage. Coffee, a warm sweatshirt and a quiet minute with God before the house wakes up.

The Crown Collection

A collection

Our special pieces, a step above the everyday

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“A wife of noble character is her husband’s crown.”

Proverbs 12:4 (NIV)

Marriage levels a man up. The Crown Collection is for the pieces that feel like it: washes, collars and details you will not find on an everyday sweatshirt.

The Snow

Series 1

The Snow Hoodie and the Snow Crew

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“Wash me, and I will be whiter than snow.”

Psalm 51:7 (NIV)

Every one of these pieces is washed until it looks lived in. Grace does the same for us. We are washed and made new, and we get to start again.

The Shield

Series 1

The Shield Hoodie

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“For the Lord God is a sun and shield; the Lord bestows favor and honor.”

Psalm 84:11 (NIV)

A sun faded hoodie named for the God who shines on us and covers us. It is also a reminder of the man we are called to be at home: warm, steady and protective.

The Race

Series 1

The Race Collar

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“Let us run with perseverance the race marked out for us.”

Hebrews 12:1 (NIV)

Marriage is a long race, not a sprint. The stripes are a nod to the track, and the name is a reminder to keep running when it gets hard.

The Helmet

Series 1

The Helmet caps

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“Take the helmet of salvation and the sword of the Spirit, which is the word of God.”

Ephesians 6:17 (NIV)

Part of our Armor line, named for the armor of God in Ephesians 6. A husband covers his home in prayer and leads with a clear head. The cap sits where the helmet would, a daily reminder of whose protection he walks in.

The Breastplate

Series 1

The Breastplate Vest

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“Stand firm then, with the belt of truth buckled around your waist, with the breastplate of righteousness in place.”

Ephesians 6:14 (NIV)

Also from the Armor line. The breastplate covers the chest, right where the heart is, so the rings sit there too. It is a call to stand firm in what is right for your wife and your home.

The Refuge

Series 1

The Refuge Hoodie

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“God is our refuge and strength, an ever-present help in trouble.”

Psalm 46:1 (NIV)

A hoodie is the piece you reach for when the day is cold and long. The name is a reminder that a husband is not the last line of defense for his home. God is, and he is never far off.

The Watchman

Series 1

The Watchman Beanie

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“Unless the Lord builds the house, the builders labor in vain. Unless the Lord watches over the city, the guards stand watch in vain.”

Psalm 127:1 (NIV)

For the early mornings and late nights when a husband is the one keeping watch. The verse puts that watch in its place: we stand guard, but the Lord is the one who keeps the house.

The Shade

Series 1

The Shade Bucket Hat

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“The Lord watches over you— the Lord is your shade at your right hand.”

Psalm 121:5 (NIV)

A hat for long days in the sun. The name comes from a psalm of travel, a promise that the Lord stays at your right hand wherever the road goes.

The Cornerstone

Series 1

The Cornerstone Keychain

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“The stone the builders rejected has become the cornerstone;”

Psalm 118:22 (NIV)

Every home rests on something. The keychain rides on the keys you carry home each night, a reminder of what your house is really built on.

The Cord

Series 1

The Cord Bracelet and the Threefold Set

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“Though one may be overpowered, two can defend themselves. A cord of three strands is not quickly broken.”

Ecclesiastes 4:12 (NIV)

Three strands of leather braided into one. A husband, a wife and God at the center. The Threefold Set carries the same idea in three pieces made to be given together.

The Coming and Going

Series 1

The Coming and Going Keychain

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“the Lord will watch over your coming and going both now and forevermore.”

Psalm 121:8 (NIV)

Out the door in the morning and back through it at night. The name is a promise for every trip in between.

The Banner

Series 1

The Banner Pin Set

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“Let him lead me to the banquet hall, and let his banner over me be love.”

Song of Songs 2:4 (NIV)

A banner shows whose side you are on. Pin the rings or the badge on a jacket or a bag and carry the colors with you.

Seal

An edition, not a series

The quieter version of our ringed pieces

“Place me like a seal over your heart, like a seal on your arm.”

Song of Songs 8:6 (NIV)

A seal is small, personal and worn close. The Seal edition keeps the rings smaller over the heart for the man who would rather his faith speak quietly. Same piece, same price, same promise.

How we number

Series 1, 1.5, 2

Every product line starts at Series 1. When a line comes back with a new cut, new colors or a new mark, it becomes Series 2, then Series 3, and so on.

Smaller drops in between carry a half number. A few new colors for the Steady between Series 1 and Series 2 would be Steady Series 1.5.

Seal is an edition inside a series, not a series of its own. A Vow Polo in the Seal edition is still part of Vow Series 1.

Scripture quotations taken from The Holy Bible, New International Version® NIV®. Copyright © 1973, 1978, 1984, 2011 by Biblica, Inc.™ Used by permission. All rights reserved worldwide.